- service brand
- Гостиничное дело: знак обслуживания, сервисная марка
Универсальный англо-русский словарь. Академик.ру. 2011.
Универсальный англо-русский словарь. Академик.ру. 2011.
Brand (disambiguation) — Brand is the symbolic embodiment of a product or service.Brand may also refer to: * Livestock branding * Human branding * Brand (magazine) * Brand (play), a play by Henrik Ibsen * Brand Brewery * Another term for trademark * An archaic word for… … Wikipedia
Service Mark — ℠ Service Mark (Service Mark rsp. Servicemark; kurz: SM) ist im Markenrecht des angloamerikanischen Rechtskreises sowie von Staaten, die sich diesem Recht angeschlossen haben, der Fachbegriff für eine unregistrierte Dienstleistungsmarke.… … Deutsch Wikipedia
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand (Sächsische Schweiz) — Brand Aussicht vom Brand mit dem Lilienstein im Hintergrund Höhe … Deutsch Wikipedia
Service economy — can refer to one or both of two recent economic developments. One is the increased importance of the service sector in industrialized economies. Services account for a higher percentage of US GDP than 20 years ago. The current list of Fortune 500 … Wikipedia
Brand Mercatus — is an international branding agency with offices on four continents. Founded in London in 1993 as Morning Star Media , it changed to its present name in 2003. It employs brand directors, managers and consultants to work with brand owners and… … Wikipedia
Brand India — is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information… … Wikipedia
Brand piracy — is the act of naming a product in a manner which can result in confusion with other better known brands. It can occur with either partial integration of the name of the better known brand, or simply by changing the spelling of the product s name … Wikipedia
brand name — brand′ name n. 1) bus a word, name, etc., used by a company to identify its products or services distinctively 2) bus a product or service bearing a widely known brand name • Etymology: 1920–25 … From formal English to slang
brand|ing — «BRAN dihng», noun. the establishment of a recognizable trade name, often to identify a formerly generic item or service … Useful english dictionary